Windows 8 & Surface Launch: New York
       
     
       
     
W8 Rendering Overhead.jpg
       
     
Windows 8 TSQ Design.jpg
       
     
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Flag layout_no tents_46-47.jpg
       
     
Flag layout_12 foot tent_45-47.jpg
       
     
NR3C0320-A.jpg
       
     
Windows 8 TSQ 1.jpg
       
     
Screen Shot 2014-07-22 at 1.38.05 PM.png
       
     
Screen Shot 2014-07-22 at 1.40.28 PM.png
       
     
Windows 8 TSQ 4.jpg
       
     
Screen Shot 2014-07-22 at 1.41.56 PM.png
       
     
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Windows 8 & Surface Launch: New York
       
     
Windows 8 & Surface Launch: New York

The Times Square Windows 8 and Surface Launch for our client R/GA.

2 Million visitors in four days.

24 Individual stations of technology across five city blocks. 

25 Million social media impressions.

One of the largest digital activations in Times Square NYC ever. 

       
     

Video Footage of the consumer experience of the activation. 

W8 Rendering Overhead.jpg
       
     
Windows 8 TSQ Design.jpg
       
     
Screen Shot 2014-07-22 at 3.17.24 PM.png
       
     
Flag layout_no tents_46-47.jpg
       
     
Flag layout_12 foot tent_45-47.jpg
       
     
NR3C0320-A.jpg
       
     
Windows 8 TSQ 1.jpg
       
     
Screen Shot 2014-07-22 at 1.38.05 PM.png
       
     
Screen Shot 2014-07-22 at 1.40.28 PM.png
       
     
Windows 8 TSQ 4.jpg
       
     
Screen Shot 2014-07-22 at 1.41.56 PM.png
       
     
Screen Shot 2014-08-13 at 8.49.13 AM.png
       
     
Screen Shot 2014-07-22 at 1.44.04 PM.png